In the case of logos, the less is better. This may be counterintuitive to people who are looking to have an efficient logo that is designed to promote his brand but not for the conscious designer. Logo makers know that logos that look "busy" barely attract attention for long enough, and are easy to ignore. A Minimalistic logo is much more appealing and effective. For an outsider it could appear as if the bigger logo is more appealing. That is, however, not the case in reality.
The past was that doing too much with a logo was the norm and there's a rationale to that. Designers would create logos in the past decade or two back, as an exercise in exploration. The latest technological advances were able to make more features accessible. When a designer had to work with these for the very first time, templates and filters, animations, etc., was an opportunity to experiment more and use more.
This resulted in a lot of logos that looked cluttered and uninspiring. They didn't convey anything of significance and were , in a sense in a way, unvoiced. For the design to make an impact, it must be sharpened and must be specific about the point it is making. The good news is that this trend didn't last long and minimalism was back in the spotlight for good. We analyze some of the reasons why a minimalistic logo is essential to establish a brand.
1. Attracting attention to what's important
It is so easy to miss the essence of something and lead us to 5 different directions. There's a reason literature students are asked to sum up a book they have read into only a few words- the "meat" of the matter. The central story (the knowledge) of the book can easily forget if we diverge away from the principal aspect.
The summary summarises the information the book's main goal is to communicate. It is simple to make sense of and, consequently, easy to comprehend. If the logo has seven little figures dancing around it's hard to keep track of them and we are at risk of losing the point. A minimalistic logo is focused on one main idea to communicate and accomplishes this goal with clarity.
2. Avoiding Clutter
Humans are claustrophobic beings. We do not like overly crowds. Our resentment of traffic jams is enough to prove that point. A logo which is stuffed with many lines and shapes is like a traffic jam for an design. It creates no mind activity. If you stare at this logo, there is no spark of energy and leaves the viewer with the same impression previously with the brand.
It also could confuse viewers even more. A minimalistic logo design can cause neurons to activate and initiate a discussion. The people know what they should look at because the main point of the story is right in their faces. Just like we hate the clutter that surrounds us, we are averse to clutter in the design of our homes too.
3. Aesthetic Appeal
Minimalist logos create a crisp and tidy feel to the design. The minimalistic style is a symbol of cleanliness. If a desk in the office is full of clutter even as valuable as they might be, they are considered "dirty". Clean it out and putting only the necessary items on the desk will alter the perception of the desk to being considered clean.
It is the same with a logo. Designs that are centered and leave enough room around the edges are considered more tidy than designs that cover the entire available space. Aesthetics are not an issue of logic, but a matter of feel that is inspired by the way they appear.
4. Reducing Error Chances
Simply put, the more data within the logo design the greater chance to make errors. If you're required to discuss a specific issue without a time limit, you're likely to make complicated, or even contradictory assertions. If you're given three lines to express your opinion, it will be clear, unifying and concise.
No one understands this better than writers. Draft manuscripts after being completed is edited and revised three to four times per year on average. Writing coaches call this "killing your babies" where they're encouraged to eliminate even the words they like but do not need. If you discover anything in your design that you can do without, grab the editing axe and trim the piece off.
5. Better Recall
This fact is not a surprise. What would you think of McDonald's logo with six distorted alphabets, four assorted colors and two characters? Most likely not. The world is dominated by the famous golden arches making and "M" is the most known brand logo. This is also true of Nike's swoosh. Our memory capacity isn't as large as we would like it to be. Our attention span even lower!
The fewer things people have to keep track of, the more they'll be able remember them. A minimalist logo will be able to enjoy a greater recall value than one that is stuffed with excess details. In the end, it's what will build the brand worth.
6. Simplicity
A minimalistic logo has a single language. Imagine having to speak to someone who constantly changes their vocabulary every couple of words. You'll look for the first excuse to leave the conversation. A complicated logo is confusing and hard to follow. It has contradictory information.
What's needed is a consistent approach to the alphabet, colors and other characters. Keep in mind that the renowned artist Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easier to create complexity but difficult to bring elegance to your design. Some of the top logo designs on the planet, from Apple to FedEx can be a proof of this idea of minimalism.
It is vital to join with an expert team to reach this level of maturity website in your logo. Logodesignteam is one of these teams that is comprised of talented designers who recognize the significance of minimalism in brand attraction. With more than a million logos designed they have plenty of experience of leveraging your design to match market trends.
They've been praised by past clients for rapid turnaround time at the right price. Furthermore, the team is happy to be consulted throughout your design procedure, starting from the concept stage to the finishing touches. You can now get your minimal design with minimal effort.
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