When it comes to logos, less is more. It might seem counterintuitive for people who are looking to have an efficient logo designed for his brand but not for the conscious designer. Logo designers know the fact that designs that look "busy" barely attract attention for long enough and are easy to ignore. A Minimalistic logo is far more attractive and successful. For an outsider it could appear as if the bigger is better. This is, however, not what works in reality.
The past was that the over-the-top logo was the norm and there's a reason to this. Designers would fill up logos about a decade or two back, as an exercise in exploration. Recent technological advancements had, suddenly, made numerous features available. When a designer had to work with these for the first time, the templates as well as filters, animations and so on., was an opportunity to explore more and experiment more.
This led to a variety of logos that appeared messy and plain. They expressed nothing of importance and were in a sense in a way, unvoiced. To allow an design to make an impact the design must be sharper and more specific about the point it is making. The good news is that this trend did not last for long, and minimalism returned for good. We examine some of the reasons why a minimalist logo is important to establish a brand.
1. Attracting Attention to what's Important
It's so it is easy to lose the purpose of something and lead us to 5 separate ways. There is a reason why literature students are expected to summarize a whole book they have read into just a few words: the "meat" of the matter. The main narrative (the knowledge) of the book is easily to lose sight of if we diverge away from the principal point.
The summary summarizes what the book is trying to communicate. It is simple to understand and consequently, easier to grasp. If the logo includes seven small figures dancing about, it is difficult to keep track and we run the risk of losing the essence. A minimalistic logo is based on one idea to communicate and it does this with clarity.
2. Avoiding Clutter
Humans are claustrophobic beings. We don't like being in packed places. Our hatred for traffic jams is enough to prove that fact. A logo that has many lines and shapes is like a traffic jam for one's design. It is a distraction for the mind. When you look at a logo, there is no spark generated and leaves viewers with the same understanding as previously with the brand.
And, even more importantly, makes the viewer more confused. A minimalist logo design will cause brains to fire and start a discussion. People will know what to look at since the essence of the story is right in front of them. Much like we hate the clutter that surrounds us, so do we dislike clutter in design too.
3. Aesthetic Appeal
Minimalist logos create a crisp and tidy feel for the design. Minimalism is the representative of cleanliness. If the desk of an office is full of clutter, as useful as they might be, it's considered "dirty". The process of clearing it and keeping only the essentials on the desk will alter its perception to being clean.
It is the same with the same principle for a logo. Design elements that are central with enough space around them are considered more tidy than designs that span the entire here space. Aesthetics is not a matter of rationales but a matter of feel and how designs are influenced by the way they appear.
4. Reducing Error Chances
Simply stated, the more data there is on the logo design the higher the chance to make mistakes. If you're required to address a particular subject with no deadline, you are likely to make confusing or contradictory claims. If you are given only three lines to state your opinions, it will be clear, concise and concise.
There is no one who understands this better than writers. Draft manuscripts after being written is edited and re-edited three to four times per year on average. Writing coaches call this "killing your babies" where they're encouraged to eliminate all the words they love but do not need. If you find anything in your design that you are able to do away with, pick up the editing axe , and then cut it off.
5. Better Recall
This should come as no surprise. Do you recall McDonald's logo if it had six letters that had been distorted with four colors, in addition to two letters? Most likely not. The world is dominated by the famous golden arches that form and "M" is the most acknowledged brand logo. The same is true for Nike's swoosh. The memory of our brains is not as wide as we wish it to be. Our attention span even lower!
The fewer items people need to keep in mind, the more they'll be able recall them. A minimalist logo will enjoy much greater recall value than one that is stuffed with irrelevant details. This is ultimately what will build the brand value.
6. Simplicity
A minimalistic logo speaks one simple language. Imagine having to speak to someone who is constantly changing their language every couple of phrases. You'll look for the first reason to leave the conversation. A complicated logo is confusing and difficult to comprehend. The logo is inconsistent and confusing.
The only thing needed is a unifying approach to the alphabet, colors and symbols. Remember, the famous designer Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easier to create sophistication, but it is difficult to add sophistication to your design. Some of the finest logo designs on the planet, from Apple to FedEx provide proof of this idea of minimalism.
It is essential to work with a team of experts for this degree of maturity for your logo. Logodesignteam is one such group of creative designers who know the value of minimalism in branding. With over a million logos designed They have the experience to leverage your design according to market trends.
They have been recommended by past clients for quick turnaround and an affordable price. Furthermore, the team is ready to assist you throughout the design process from the pitch to the finishing the final touches. You can now get your minimal design for minimal inconvenience.
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