In the case of logos, the less is better. It might seem counterintuitive for someone who wants to get an effective logo created for their brand however, it is not the case for the conscious designer. Logo designers know that logos that look "busy" barely attract attention for long enough and are easily ignored. A Minimalistic logo is much more appealing and successful. To the outsider it could appear as if the larger is better. This is, however, not the case in reality.
It was the time when doing too much with a logo was the norm and there's a rationale for that. Designers would create logos about a couple of decades ago, to explore. The latest technological advances have made more features accessible. If a designer was working on these tools for the first time, templates as well as filters, animations etc.., was an opportunity to try out more and utilize more.
The result was a number of logos that looked cluttered and plain. They didn't convey anything of significance and, in a way in a way, unvoiced. For an design to make an impact it needs to be sharpened and be explicit about the message it is making. The good news is that this trend was not for long, and minimalism came back for good. Here we look at a few reasons why a minimalistic logo is essential to establish a brand.
1. Attracting Attention to what's Important
It's so it is easy to lose the purpose of something, which leads us to 5 different directions. There is a reason why students studying literature are required to summarize a whole book that they have read in just a few words: the "meat" of the matter. The central theme (the wisdom) of the book is easily to lose sight of if we diverge from the main point.
The summary consolidates what the book is trying to communicate. This is simple to comprehend and hence, to grasp. If the logo has seven little figures dancing around it can be difficult to follow and we could lose the primary idea. A minimalistic logo has one central concept to communicate, and it is able to achieve this by keeping it simple.
2. Avoiding Clutter
Humans are claustrophobic creatures. We are not a fan of overly crowds. Our hatred for traffic jams is sufficient to demonstrate the point. A logo that is filled with numerous lines and shapes is like a traffic jam for a design. It causes no brain activity. If you stare at this logo there isn't any spark of energy and leaves the viewer with the same impression he previously had about the brand.
Or worse, makes the viewer more confused. A minimalistic logo design will trigger neurons fire and start a discussion. People know what to look at since the essence of the matter is right in their faces. As we are averse to mess in the house, we are averse to clutter in design too.
3. Aesthetic Appeal
Minimalist logos lend a clean and tidy look to the design. Minimalism represents cleanliness. When an office desk is stuffed with a variety of items even as valuable as they may be, they are considered "dirty". The process of clearing it and keeping only the most essential requirements on the desk can alter the perception of the desk to being clean.
It's the same with the logo. Designs that are centered and leave enough room around the edges are thought to be better than ones that span the entire space. Aesthetics is not an issue of logic, but rather an issue of feeling that is inspired by the way they look.
4. Reducing Error Chances
Simply say, the more details there is on the logo design the higher the chance to make mistakes. If you're asked to discuss a specific topic without any deadline, you are likely to make confusing or even contradictory assertions. But if you're only given three lines of space to present your thoughts, it will be clear, unifying and to the point.
No one understands this better than writers. A draft manuscript after being completed is edited and revised 3-4 times in a typical. Writing coaches call this "killing your babies" where they are encouraged to delete even words that they like but don't need. If you find anything in your design that you could do away with, pick up the editing tool and slice it off.
5. Better Recall
This point comes as no surprise. Are you able to remember McDonald's logo when it featured six letters that had been distorted along with four different colors and two characters? Most likely not. The world is dominated by the famous golden arches that form"M "M" is the most well-known brand logo. The same can be said for Nike's swoosh. Our memory capacity is not enough as we'd think it should be. Our attention span even lower!
The less things that people need to keep track of, the more they will be able to remember them. A minimalist logo will be able to enjoy a greater recall value than one that is stuffed with irrelevant details. This is ultimately what will build the brand value.
6. Simplicity
A minimalistic logo has a single language. here Imagine speaking to someone who constantly changes their lingo after every few words. You will look for an excuse to end the conversation. A complex logo is confusing and hard to keep up with. It is a source of confusion and contradictory information.
What's needed is a consistent approach to colors, alphabets and other characters. Rememberthat the famous artist Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It is easier to fake sophistication, but it is difficult to add sophistication to your design. Some of the top logo designs around the globe, such as Apple to FedEx illustrate this concept of minimalism.
It is important to associate with an expert team in order to attain this level of maturity for your logo. Logodesignteam is one such group that is comprised of talented designers who recognize the importance of minimalism in brand attraction. With more than a million logos designed and counting they have plenty of experience of leveraging your design in line with market trends.
They've been praised by previous clients to provide a swift turnaround at the right price. Additionally, the team is happy to consult throughout your design process- starting from the concept stage to the finishing the final touches. Now you can get your minimal design with minimal effort.
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